The very best of SEO Tools is Your Brain — Or is it Really?

If you’ve ever visited SEO forums and discussions groups you must have seen all those heated debates on doing SEO manually vs using SEO tools. You may have participated in them and, who knows, probably we’ve even argued with you about it. I bet a lot of people (including myself) are stroking their keyboards at this time to chip in their two cents on this epical SEO topic.

Therefore let’s see the points from both sides of this debate and finally determine once and for all: Do we really need SEO tools to bring our websites to the top of search results?

The use-your-brain guys argue you shouldn’t rely on SEO software program of any kind to optimize your site mainly because SEO tools can’t properly evaluate your website. A tool can’t tell elaborate relevant to you and what will help your rankings; moreover it can harm your website.

Well of course , the AI of any tool is inferior towards the man’s mind (although there are exceptions; ) in terms of its analytical skills. But automatic solutions are much, much more powerful at basic calculations plus routine tasks like checking your rankings in the search engines, gathering information on your backlinks or keywords, etc . And that’s where I think the advocates of a purely manual approach to SEO miss the point.

See, you shouldn’t perceive any tools, including SEO tools as a solution to all problems that will do All of the checking for you and bring your website to the top of Google without you stirring a finger. There’s no such tool and there’ll hardly ever end up being any. Tools that claim to achieve this are mostly scams involving spammy techniques that indeed can get your website prohibited by Google and other search engines. But ethical SEO tools can be a great assist to your SEO and a huge time-saver when you use them the right way.

Let’s consider rank tracking for example. It in no way the kind of task that requires a College Degree and even an one-handed monkey can do it. But it takes up lots of time to go to every search engine and locate where your website is ranked. Consider doing this with the help of quality SEO tools and you should be amazed at how much time you’ve been wasting on tasks that could be easily done with the right tools at hand.

The same can be said about onpage optimization, link building or almost any other SEARCH ENGINE OPTIMIZATION task out there. Of course a tool, can’t write articles for your website (at least not the kind anyone would certainly bother reading) but it can help you figure out the best content structure, help you properly use your keywords in the page components, etc .

So the bottomline is: Tools can be a great help in website promotion. You simply need to use them for the tasks they were designed for, things they can perform much faster and better than you, but don’t try to shift all the workload on the tools.
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Use your brain exactly where it’s really needed and use a spade to do the spadework.