So why should my business have a responsive website design?
Responsive web design has become the go-to solution for businesses who want an user helpful interface and higher customer retention. If your company has come this much without taking advantage of all the benefits it offers to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business proprietor, you’ll probably need convincing before spending to upgrade your web presence to one that includes responsive design. However , simply by opting in you’ll soon see a return on investment that will make it worthwhile. To put it briefly, responsive design is just better than what has gone before and in order maintain with the competition, you’ll need it too.
Responsive web design is crucial for the majority associated with businesses because it allows your customers to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear like a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or personal computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders possess suspected for some time – sites which are not optimised for multiple customers will slip down their search engine rankings. Google bases their rankings on how useful a page is for the query an user has entered, plus the electricity of the site – for example , may an user complete the action they would like to?
Your page may be completely highly relevant to their search, but if visitors are unable to access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company will be reduced to a second or 3rd page entry you’ll lose a lot of traffic, as people naturally select links from the first page.
Google have also pointed out that companies which have just one responsive website – rather than one standard and one mobile version — are far easier for their bots to find out, because there is just one URL.
If your web site is responsive and ready to service cellular customers, you can take advantage of many equipment and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, each keenly relevant to the needs of cellular users.
Branding is one of the ways in which we build a relationship of trust having a customer and keep them coming back for further of the same.
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This is pertinent in order to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate plus second, in order to create an uniform brand name you’ll need responsive design to produce a constant web appearance; however your clients reach you.
In today’s market there are only a handful of reasons why a company may choose to stay with static design on their web page. Those who do not rely in any significant method on web traffic to drive sales, or even those who have few competitors, or individuals who have already looked into responsive design and found it was not right for all of them. For everyone else, if you want to stay in front of the curve, responsive design is the only way forward for your website.
Receptive web design features
Until recently web-site designers created different pages depending on exactly where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content will be optimised for viewing on that one device.
However , responsive web design offers revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view webpages on a PC, smart phone or notebook in exactly the same way. When they create a site, designers use the same code on any number of resolutions, giving every device the same degree of functionality.
Reactive web designers believe that their clients’ webpages should be accessible to every visitor, providing them with an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your organization relevant in an ever changing on-line market place; it boosts your web commerce figures and makes visiting your internet site an enjoyable experience.
In technical terms you can find three key features of responsive website design, the secret ingredient is generally considered to be mass media queries. These are filters added to the CSS or Cascading Style Bedding, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, yet by tagging on a media questions adaption, the process of resizing, rendering and orienting a page becomes far easier.
An additional linchpin of responsive design may be the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and achieving the spacing just right. This means a designer is not limited to a certain amount of columns, they can choose as many or even as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.
Instead, designers use percentages which enable them to adopt a far more fluid approach to making each page. Pixels work well in photographic images, but are an awkward tool to use over a number of products. One pixel may be expressed since three dots on a phone, but ten dots on a desktop, modifying the quality of an image considerably between gadgets.
The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, video clips and other content. Text can stream relatively easily as the containing area resizes, but in order to distribute this across more complex segments, web designers need to use different techniques. Powerful resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.
Taken a whole, these multiple technologies mean visitors can savor the feeling of familiarity, regardless of what gadget they happen to be using, or will be using in the future.
When a mobile user changes from landscape to family portrait mode, the intuitive design can ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video clip will also resize itself to match with the different dimensions.
If you have ever tried to access a website and discovered that it was almost impossible to navigate around with out shrinking and enlarging the text or buttons, you’ll understand why responsive style is considered good practice for the majority of website owners.
Responsive web design Vs Cellular web design
Until quite recently, cellular web design was considered far more relevant to modern consumers than it’s receptive counterpart, this approach sees designers making use of smart phones as a starting point plus upgrading the technology progressively, through to notepads, desktop computers and over and above. This method meant that companies needed two websites, one for their mobile pages and one for PC users.
In the early golden years of cellular web design, there were a number of reasons why specialists thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing in order to skyrocket. By creating a platform that will favoured these millions of users, businesses could promote their service or product to what was seen as the next generation of computing consumers.
Secondly, mobile style was said to foster a solution concept without room for extraneous elements or unnecessary page mess. In a screen the size of that on the mobile phone, there simply is not enough area to crowbar in extra control keys and widgets – instead, a design team had to focus on that which was actually needed. By giving users a definite route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to come back or convert them into a spending customer.
Mobile applications were thought to have far more utility than COMPUTER based software, what users expected from their laptop paled in comparison to the capabilities offered on smart mobile phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice-control, designers hoped to build on these tools to produce modern web design that was not really limited by the constraints of a COMPUTER.
Although there are pros and cons for the adoption of a mobile site to run seite an seite to a main site, responsively designed pages are ideal for retailers who want a strong, homogenous website with plenty of power for every user. A single site furthermore simplifies marketing campaigns; there is merely a need to manage one site and another SEO strategy. Therefore , a website which usually features responsive design can save businesses time and money, but also provide a seamless, practical way for customers to shop.
Responsive web design statistics
When a team of developers build you a responsive website you know it will adapt intuitively to whichever device it is accessed from, but where is the evidence that shows this is a factor in commercial success?
The information marketing company, Brand Point, found that over 90% of consumers purchasing decisions are affected by visual elements. Quite simply, if people land on your site and like the look of the place, they are more likely to stay and buy.
Display resolutions are changing all the time since new devices reach the market, web-developers Spyderweb found that in 2010 there was just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this raise is to have a responsive website that is optimised for every customer, whatever device they favour.
Customers are driven away by high wait times plus pages that take too long to show up; even way back in 2009, 47% of people expected a load time of just 2 seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 or more seconds. That is a pretty slim window of opportunity, and it’s fair to assume that someones expectations have increased since this particular study was compiled.
Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business websites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at an afterwards stage.
Design matters because it may have a huge impact on the number of new people to your pages, these are people who have attained you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a step of 99% in unique website visitors after a revamp of their responsive website design.
If your mobile pages leave an upsetting taste in the mouth of your website visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a constant web strategy that performs the way your customers want it to – anywhere they happen to be.
Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UK. Duncan helps small and medium sized businesses with customised websites plus online marketing.